Work programme 2009-2012
EHEA Information and Promotion Network (IPN) - Expert round-table
The Expert Round Table (ERT) strives to generate viable parameters to frame the work of the IPN WG 3. Designed as a hands-on expert workshop the ERT focuses on the perspectives of the invited experts and on this basis acts as a catalyst for the IPN WG 3. In a second step both the work plan and the composition of WG 3 will be finally defined (by a call to members of the IPN).
Key Targets of the ERT
- To clarify the mandate of the working group (IPN sub-WG3) and agree on a work plan incorporating the ideas generated at the IPN meeting in Bonn, December 16-17, 2011;
- To layout the parameters of the envisaged debate within WG3;
- To receive a professional introduction to basic concepts of higher education promotion and marketing;
- To reach consensus on essential definitions (e.g.marketing,information,promotion)